Discover What Consumers Really Think About Your Brand. Products. Competitors. Industry.
The consumer research platform that helps you understand your consumers, grow your brand, and launch products with confidence, through fast and easy, professional‑grade research.
No credit card required.
Your complete consumer research platform
Get everything you need to start research, collect data, and analyze your results. Plus, an AI to help smooth each step of the way
Easily start a research project
Launch faster with pre‑built scenarios, or design your own surveys with AI and our intuitive builder. Start fresh or customize to fit your project.
- AI-powered survey creation
- Add logic, branching & translations
- Create professional, branded surveys with ease
Reach your audience anywhere
Gather responses from our global audience or bring your own audience with a simple link.
- Reach respondents worldwide with multi-sourcing sampling
- Invite and recruit your own participants
- Get instant pricing and incidence rate estimates
- Target by demographics, interests, or your own users
Turn data into insights faster
Whether you run your project here or import results from another platform, your data is instantly transformed into interactive charts and dashboards. Powerful tools let you filter, split, and segment results at any level.
- Import survey data from any source and see it visualized automatically
- Segment and filter by demographics or responses
- Save clusters and audience views for deeper analysis
Transform insights into stories
Build interactive, branded reports and export them in any format you need.
- Create customizable dashboards and reports
- Export to XLS, PPT, PDF, PNG, or SPSS
- Share directly or gate reports to generate leads
Put your research on autopilot
AI powers every step of your workflow, saving time and uncovering deeper insights.
- Generate high‑quality surveys and questions instantly
- Detect patterns, analyze responses, and surface insights
- Run 12+ quality checks on respondent behavior
For every brand moment, there’s a
consumer insight
Brands move through different stages. We’ve mapped every marketer’s need—so you’re always ready with the right answers.
Keep tabs on your brand’s health
See where your brand stands and how it’s changing over time, compared to your competitors.
Test your ideas before you launch
Get real feedback from your audience on new concepts, messages, or designs, so you know what will work best.
See if your campaigns are making an impact
Understand how your ads shift awareness, favorability, and purchase intent.
Get to know your real customers
Build detailed profiles based on real behaviors and attitudes, so you can target and create with confidence.
Understand how and why people use your product
Map real customer habits, motivations, and barriers, see the full picture for growth and improvement.
And much more…
Go custom with our DIY solution—get started and build the research you need.
Your consumer research, simplified
Simple, fast, and guaranteed on-time delivery.
1. Select a scenario or DIY
Get started with a marketing scenario, or build your own research from scratch, with AI support if needed.
2. Recruit participants
Choose your audience’s demographics and criteria from our panel, or share a link to reach your own users.
03. Explore your results
Your data is ready: visualized, customizable, and shareable. Use AI to analyze and gain deeper insights.
But wait, there's more.
AI Assistant
Generate professional takeaways, personas, analysis and surveys automatically.
Collaborative Platform
Invite your colleagues, build, analyze together and share your project with only the persons you want.
Worldwide Reach
Access consumers in 150+ countries for truly representative feedback.
Build multi-format report
Use quantitative and qualitative data, text, and personas—all in one customizable report.
Any language
Recruit, translate, transcribe, and analyze automatically in over 150 languages.
Transparent Pricing
Flat audience costs and no hidden platform fees—plus Pre-made discounted scenarios.
Some of the teams already using Standard Insights
“We were impressed by how Standard Insights revealed the heart of our brand through the eyes of our customers.”
Don Orense
Head, Digital and Social Channel Strategy, Globe Telecom
“We have been consistently satisfied with the quality of the information and support provided by Standard Insights. The reports helped us gain confirm our hypothesis and provide light on very specific details of our strategies.”
Santiago Otaola Arca
Strategy & Business Development Manager, Pepsico
“Standard Insights have provided us with remarkably reliable, and fast data. Their research and services have had a positive impact on our clients’ bottom lines and pitches. We are very grateful for their prompt and effective services.”
Albin Lix
Founder & Managing Director, Digital Business Lab
Start your next consumer research
Create your account, and use our set of tools to conduct your research easily.
No credit card required.